How we work
Establish the plan, execute it, and optimize the results
Architect
Establishing the plan
Every engagement begins with understanding your organization, your audience, and what the work has to achieve. The result is a written plan, approved by you before development begins.
What happens
- Discovery. Interviews and working sessions to understand your goals, audience, constraints, and existing systems.
- Review of what exists. An assessment of your current website, platforms, and data: what works, what does not, and what should be kept.
- Goals and success criteria. Measurable goals agreed at the outset, so results can be evaluated after launch.
- Platform and architecture. A recommendation on the platform and architecture best suited to your requirements, budget, and team.
What you receive
- A written plan covering scope, schedule, assumptions, responsibilities, and key decisions.
- A clear recommendation, with the options considered and the reasoning behind it.
What we need from you
- Access to key stakeholders for discovery.
- Existing materials, accounts, and data where relevant.
- Timely review and approval of the plan.
Build
Executing the plan
Work proceeds in visible stages against the approved plan. You review real progress at each milestone, and decisions are made while the project is moving rather than at the end.
What happens
- Project management. Scheduling, status meetings, and coordination with your team, vendors, and stakeholders.
- Staged delivery. Design and development in milestones, each shared for review, from first drafts to final testing.
- Quality assurance. Testing against recognized best practices for accessibility, performance, and security, across browsers and devices.
- Launch. A coordinated launch with your team and any other vendors, followed by post-launch checks.
What you receive
- Working builds to review at each milestone.
- Test results before launch.
- Source code, accounts, and licences in your organization’s name, with full access throughout.
- Documentation and training for the people who will manage the work.
What we need from you
- Feedback and decisions at each milestone, within the agreed schedule.
- Content and approvals from the right people.
- A named contact with the authority to sign off.
Steward
Optimizing the results
Launch is the start of measurement, not the end of the engagement. Results are tracked against the goals set during planning, and the work is refined over time.
What happens
- Measurement. Results reviewed against the goals and success criteria agreed during planning.
- Recommendations. Prioritized recommendations for improvement, based on what the results show.
- Maintenance and audits. Scheduled updates and periodic audits for accessibility, performance, and security, with predictable costs.
- Further phases. New features, integrations, and campaigns, planned and delivered through the same process.
What you receive
- Regular reporting on results.
- Complete documentation of decisions and changes over time.
- Flexible support through a monthly retainer or on-demand requests.
What we need from you
- Access to analytics and reporting tools.
- Input on changing priorities.
Working together
How are changes to scope handled?
Changes are documented, estimated, and approved in writing before work on them begins. The plan and schedule are updated, so everyone works from the same version.
Who owns the work?
Your organization does. Source code, designs, accounts, and licences are held in your organization’s name from day one, and you have full access throughout the project and after it.
How do we stay in touch during a project?
Through scheduled status meetings and a named point of contact, with progress shared for review at every milestone.
What happens after launch?
Post-launch checks confirm everything is working as planned. Results are then reviewed against the goals set during planning, and ongoing support is available through a monthly retainer or on request.
Let’s talk about your next project.
- Emailinfo@mkeyweb.com
- Phone(416) 871-8564